Crocs releases ‘widely requested’ cowboy boot

Retail marketing hits and misses from the past week.

Cowboy Crocs: Crocs Shoes last week unveiled what it’s calling “the most widely requested Crocs shoe designs in brand history”: a classic cowboy boot. The brand said customers have been asking for such a shoe for years, though some fans nonetheless expressed surprise that it actually went ahead with it. “Are you serious,” posted one Instagram user. “Y’all need to be stopped!” said another. The shoe is headlining Crocs’ annual month-long marketing campaign dubbed “Croctober.” (Crocs on Instagram)

Keeping it real: Back in May, hair-care brand K18 made a splash on social media after reaching out to TikTok user “Steph” to help with a tear-inducing hair crisis. Now in that same spirit, the company is launching a new campaign called “Real People. Real Results,” that aims to highlight non-celebrities. As part of the campaign, K18 is giving eight regular employees the chance to share their hair journeys. (K18 on TikTok)

Emergency pizza: Domino’s is offering a free medium two-topping pizza through February 11 to customers who join its rewards program, and pitching the promotion as the answer to an “emergency situation,” such as a burned dinner or an unexpected visit from your in-laws. (Domino’s on Instagram)