Marketing
Meet the agency behind some of the biggest sets at Fashion Week
As brands chase viral moments, Focus Grp’s Dominic Kaffka says in-person shows remain irreplaceable and demand more creativity than ever.
Omnichannel Retail Strategy
How retailers are unifying in-store, online, and mobile experiences. Coverage of omnichannel execution, customer journey mapping, and cross-channel retail tactics.
Marketing
Most think new cane-sugar version won’t boost Coke’s sales
Plus: Will the Sydney Sweeney campaign help American Eagle’s bottom line?
Marketing
Foot Locker’s rebound put to the test during holiday shopping rush
Foot Locker’s “Hype for the Holidays” campaign has generated more than one billion impressions in a month.
Marketing
Why Eastern Mountain Sports just hosted hundreds of overnight campers in its parking lots
Emerging from ownership changes and store closures, the brand is growing again with an anti-elitist campaign.
Marketing
Target makes play for TikTok stardom with Lewis the Halloween Ghoul
Plus, Adidas partners with the band KoRn.
Marketing
Crocs releases ‘widely requested’ cowboy boot
Plus, Domino’s offers ‘emergency pizza,’ and more retail marketing hits and misses
Marketing
The biggest moves in fashion in the past month
LVMH struck a deal with the Paris Olympics, and Adidas has already made $437 million from Yeezy sales.
Retail news that keeps industry pros in the know
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