Marketing
New E.l.f. CMO on the company’s rapid category expansion
Oshiya Savur shares the retail strategy behind its new launches into hair, body, and fragrance.
Omnichannel Retail Strategy
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Marketing
This Week in Retail: Groceryship and Costco earnings
Plus, The Toy Insider hosts Holiday of Play product showcase.
Marketing
Coworking with Ratna Rao
She’s founder and CEO of RK Ventures.
Marketing
Meet the agency behind some of the biggest sets at Fashion Week
As brands chase viral moments, Focus Grp’s Dominic Kaffka says in-person shows remain irreplaceable and demand more creativity than ever.
Marketing
Most think new cane-sugar version won’t boost Coke’s sales
Plus: Will the Sydney Sweeney campaign help American Eagle’s bottom line?
Marketing
Foot Locker’s rebound put to the test during holiday shopping rush
Foot Locker’s “Hype for the Holidays” campaign has generated more than one billion impressions in a month.
Marketing
Why Eastern Mountain Sports just hosted hundreds of overnight campers in its parking lots
Emerging from ownership changes and store closures, the brand is growing again with an anti-elitist campaign.
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