Levi’s, Procter & Gamble, and Chewy are the most trusted retailers: survey

You know loyalty and trust are among the top priorities for retailers as they battle inflation and a drop in consumer spending. But do you know the brands shoppers actually trust?

Newsweek and Statista’s latest edition of the “Most Trustworthy Companies in America” report puts things in perspective. The annual report surveyed 25,000 consumers across the US, who filled out 97,000 evaluations of companies across several categories, from energy and real estate to media and retail, and 700 public or private US companies with at least $500 million in revenue hit the mark.

Within textiles, clothing, and luxury goods, the No. 1 brand was (drum roll, please) Levi’s. The American clothing company known worldwide for its denim was followed by Under Armour, American Eagle Outfitters, Carter’s, and Tiffany & Co.

In the consumer goods segment, Procter & Gamble occupied the top position, followed by Colgate-Palmolive, Hallmark, and Clorox.

Pet platform Chewy was No. 1 in retail, followed by Amazon, Costco, and Tractor Supply.

“Trust may be the most important dynamic between consumers and the companies they do business with—it affects decisions about where to shop, what to buy and even where to work,” Nancy Cooper, Newsweek’s global editor in chief, said in a statement.