E-Commerce
At Ulta Beauty World, a ‘marketer’s dream come true’
The second iteration of the beauty retailer’s viral event held in Orlando, Florida, this month showcased massive beauty hauls’ ability to strengthen brand and consumer connections.
Loyalty & Retention
Building repeat buyers takes more than points. Coverage of loyalty program design, retention tactics, and membership models driving long-term customer value.
E-Commerce
Video: This luxury bedding brand offers to come make your bed, so I said yes.
Boll & Branch says those who partake are much more likely to be repeat customers, and spend more.
E-Commerce
72% of shoppers would stay loyal to brands they loved even if it meant paying more: survey
A new study by Zeno Group found that 87% of American shoppers support the brands they love “even when it’s inconvenient.”
E-Commerce
Innovation, inclusivity key to brand loyalty for Tums-maker Haleon
US CMO Katie Williams shares the consumer healthcare CPG efforts that’ve kept shoppers coming back.
E-Commerce
Shoppers increasingly want travel rewards from loyalty programs: survey
75% of respondents said they’d book travel via their loyalty program if they had the option.
E-Commerce
Nearly half have purchased fake products intentionally: Hot Topic poll
Plus, do you think it’s a good strategy for brands to award loyalty points for actions besides purchases?
E-Commerce
Why Rip Curl is rewarding loyalty points for going surfing
Loyalty programs are evolving beyond giving points for purchases, rewarding activities and engagement too.
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