Hot Topic: Only 5.4% have purchased from Amazon Haul

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Seven out of 10 online reviews that mention the color red are negative, often because the color looks different in person, according to a recent report that analyzed 51 million customer reviews by Yotpo, an e-commerce marketing platform.

You tell us: Have you ever ordered a red product online and been disappointed that the color didn’t match when it arrived? Cast your vote here.

Circling back: Last week, we told you about a recent survey that found 76% of US shoppers had not made a purchase from Amazon Haul, the e-comm giant’s low-cost answer to Temu. So we asked if you were more bullish about Amazon Haul. You’re not: No fewer than 94.6% of you reported that you had not made an Amazon Haul purchase, while (math!) 5.4% of you did.