Marketing
Gen Z is thrifting everything from home decor to apparel: survey
New data from Affirm suggests the youngest generation is managing money more wisely than you think.
Gen Z
E-Commerce
More than half of Gen Z usually chooses resale items over new ones
Most of Gen Z also use more than three resale performs, per OfferUp.
Stores
The tinned fish trend drops anchor in Times Square
The Fantastic World of the Portuguese Sardine goes upscale, even offering a can of gold-flecked sardines for $44.
Marketing
Cottage industry: How Gen Z and social media are driving the resurgence of cottage cheese
Cottage cheese cookie dough. Cottage cheese ice cream. The recipes are outlandish but viral, and brands are benefitting.
Marketing
What’s a zillennial, and why should you care?
Older Gen Zs and younger millennials who feel mislabeled have claimed a new moniker as their own, and marketers are taking note of their wads of disposable income.
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Retail
The year so far, Q2 edition: resale, customer experience, and Gen Z
Recapping Q2 2023 in retail.
Gen Z
From lashes to nails, Gen Z consumers are helping to boost certain beauty categories
Beauty shoppers craving convenience and low price points are driving sales.
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