Marketing
How Mars is shifting its retail strategy for Summerween
Thanks to Summerween, Halloween has become “our largest season across any calendar year,” Mars North America chief customer officer Tim LeBel told Retail Brew.
Gen Z
Your essential guide to the strategies and innovations driving Gen Z today. Stay informed on the retail shifts that matter most to your business.
Marketing
Pacsun CEO on the brand’s Gen Z reinvention
CEO Brieane Olson told Retail Brew about her new book, the retailer’s comeback, and the challenge of staying culturally relevant.
Marketing
How the US Open became fashion’s newest playground
Top players such as Venus Williams and Jessica Pegula have collaborated with designers and brands like Khaite, Luar, and Adidas, and even worn their creations on the tennis court.
Marketing
That controversial Swatch ad was no mistake
The brand has apologized, but experts and academics tell Retail Brew that the campaign was meant to ignite controversy.
Marketing
Bath & Body Works to sell on college campuses in Gen Z push
The retailer’s success with younger consumers comes as another teen mall staple, Claire’s, files for bankruptcy.
Marketing
CAGNY: CPGs bank on new consumer groups, innovation for future growth
Giants from Hershey to Coty shared their strategies for 2025 and beyond at the annual conference.
Marketing
Mixed results for mass skin care as drugstores shut their doors
CPGs are turning to new retailer strategies, innovation, and attracting Gen Z will help boost sales.
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