Marketing
Jockey’s president and COO on the brand’s enduring legacy
As the iconic underwear retailer marks its 150th year, Mark Fedyk told Retail Brew about what keeps the brand relevant today.
Brand Storytelling
How retail brands use narrative to build emotional connection. Coverage of campaigns, content strategy, and the storytelling techniques that turn shoppers into loyal brand advocates.
Marketing
At NYFW, LeBlancStudios turned politics into wearable storytelling
First established in Santo Domingo, the Caribbean brand is best known for its community-driven and intellectual design concepts.
Marketing
The do’s and don’ts of an effective brand apology
Experts weigh in on what differentiates a good brand apology from a bad one after a controversy.
Marketing
Exclusive: Inside Suave’s next act post Unilever
The nearly century-old drugstore brand is stepping up innovation with 30+ new product launches.
Marketing
Johnson & Johnson’s spinoff company commissioned a poem about its brands
Behold “the familiar swish of Listerine, the prelude to many a first date.”
Marketing
Dries Van Noten is leaving the helm of his namesake brand
The Belgian designer will step down as the creative director of DVN.
Marketing
LVMH hires and acquisitions since the pandemic
From acquisition of Tiffany to Pharrell Williams’s appointment at Louis Vuitton, we take a look back.
Retail news that keeps industry pros in the know
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