Customer-Centric Marketing

Retail marketing built around the customer. Analysis of personalization, loyalty, and data-driven approaches that put shoppers at the center of brand strategy.

WNBA star Angel Reese stars in Victoria's Secret Season of Strapless campaign as part of the retailer's updated bra strategy
Marketing

Exclusive: Victoria’s Secret president shares how the brand reignited its bra sales

The retailer hopes to continue its momentum of new innovations with its new strapless bra launch and campaign with WNBA star Angel Reese.

Erin Cabrey
Promotional image from Korres
Marketing

Protein has come for water, coffee, and now moisturizers

Skin care brands are capitalizing on the protein craze but having consumers buy into it without scientific backing is difficult.

Jeena Sharma
A Chomps Savory Breakfast Chicken Stick is on a table with breakfast items including orange juice and toast with jam.
Marketing

How Chomps is pitching meat sticks for breakfast

Its Savory Breakfast offering is among its first chicken varieties.

Andrew Adam Newman
Claire's store exterior
Marketing

How Claire’s new C-suite hire is making the tween retailer a ‘life moment retail destination’

Its new chief brand officer, Nike and Athleta vet Michelle Goad, is helping lead the retailer’s turnaround after its acquisition.

Erin Cabrey
A portrait of Christina Ritter, head of brand marketing at fruit bar brand That’s It.
Marketing

Coworking with Christina Ritter

She’s head of brand marketing at That’s It.

Erin Cabrey
Murray'a Cheese holiday window display NYC
Marketing

Inside an NYC cheese shop’s sharp twist on a holiday retail tradition

Murray’s Cheese unveiled its first-ever holiday window as it works to emphasize community this holiday season.

Erin Cabrey
An illustration of three storefronts of markedly different size on a street with a sign that says "Small business street." A butcher shop is very small, a bakery is about twice the size of the butcher, and a supermarket is about twice the size of the bakerly.
Marketing

Marketing emails with words like ‘shop small’ are a hit with consumers: survey

Data from email marketing firm Constant Contact found that authentic, community-driven messaging outperformed promotions from big brands.

Jeena Sharma

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of Retail Brew