Marketing
Why Banana Boat debuted its first marketing campaign in five years
The 50-year-old sunscreen maker is hoping the new effort will help consumers “reappraise” the brand.
Customer-Centric Marketing
Discover how customer-centric marketing is reshaping the retail world. Our coverage tracks the innovations and shifts that retail professionals need to know right now.
Marketing
Foot Locker CMO on how the retailer plans to turn basketball culture into a year-round retail strategy
Brett O’Brien explains why the company is doubling down on hoops, investing in community programs, and seeing growing demand for women’s basketball sneakers.
Marketing
Why Carmine’s is promoting pizza bagels to sell more sauce
The effort launched with a pizza-bagel menu at Tompkins Square Bagels.
Marketing
Why Barrière thinks skin patches are the future of kids’ wellness
With a Target partnership, it hopes to do for vitamin patches what Flintstones did for chewables.
Marketing
Video: Why these beauty leaders came to Ulta Beauty World
Brands, founders, and execs like Personal Day founder Lili Reinhart and Euphoria makeup designer and Half Magic founder Donni Davy shared the benefit of exhibiting at the beauty event.
Marketing
Exclusive: Victoria’s Secret president shares how the brand reignited its bra sales
The retailer hopes to continue its momentum of new innovations with its new strapless bra launch and campaign with WNBA star Angel Reese.
Marketing
Protein has come for water, coffee, and now moisturizers
Skin care brands are capitalizing on the protein craze but having consumers buy into it without scientific backing is difficult.
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