Consumer Behavior & Trends
How social media, value, and identity are shaping Gen Z shopping
From scrolling for inspiration to searching for value and shopping for vibes, younger consumers are changing the modern retail landscape.
Demographic Shifts
Stay ahead of the curve with our deep dives into demographic shifts, featuring the strategies and trends defining the future of the modern retail industry.
Consumer Behavior & Trends
3 in 4 Americans make impulse purchases while late-night shopping: survey
Younger consumers are the biggest late-night impulse shoppers, spending ~$541 a year on after-hours purchases, per CouponFollow.
Consumer Behavior & Trends
How Ricola is expanding with drops for mouths, not throats
The strategy aims to grow beyond the cold season.
Consumer Behavior & Trends
Textile recycling company Reju offers a chemical solution to textile waste
The company recently announced plans to build its next recycling plant in New York state.
Consumer Behavior & Trends
Nike, Pink, and Apple Pay top latest Teen Cool Brands list
Parents might not celebrate the highly processed and sugary brands on the YPulse list.
Consumer Behavior & Trends
Cosmetics companies are preparing for the end of their products’ lives
How L’Oréal and the Estée Lauder Companies are getting ahead of “extended producer responsibility” laws that target plastic packaging.
Consumer Behavior & Trends
Paccurate wants retailers to stop shipping air
The cartonization software company’s co-founder talked with us about how it helps reduce packaging costs and volume.
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