Consumer Behavior & Trends
How social media, value, and identity are shaping Gen Z shopping
From scrolling for inspiration to searching for value and shopping for vibes, younger consumers are changing the modern retail landscape.
Gen Z Shopping Habits
Dive into the data and stories behind Gen Z shopping habits. Our reporting offers a front-row seat to the transformation of retail commerce and consumer habits.
Consumer Behavior & Trends
3 in 4 Americans make impulse purchases while late-night shopping: survey
Younger consumers are the biggest late-night impulse shoppers, spending ~$541 a year on after-hours purchases, per CouponFollow.
Consumer Behavior & Trends
How Ricola is expanding with drops for mouths, not throats
The strategy aims to grow beyond the cold season.
Consumer Behavior & Trends
Nike, Pink, and Apple Pay top latest Teen Cool Brands list
Parents might not celebrate the highly processed and sugary brands on the YPulse list.
Consumer Behavior & Trends
Gen Z is shopping the holiday vibes, not just the discounts
Younger shoppers say festive decor, music, and small seasonal touches are pulling them back into stores even as budgets stay tight.
Consumer Behavior & Trends
Gen Z is thrifting everything from home decor to apparel: survey
New data from Affirm suggests the youngest generation is managing money more wisely than you think.
Consumer Behavior & Trends
Gen Z is over credit cards as debit cards and BNPL gain traction: survey
A new Morning Consult Cash App Afterpay survey found that credit cards give Gen Z the “ick.”
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