Marketing
How the US Open became fashion’s newest playground
Top players such as Venus Williams and Jessica Pegula have collaborated with designers and brands like Khaite, Luar, and Adidas, and even worn their creations on the tennis court.
Gen Z
How Gen Z is reshaping retail marketing. Insights into the shopping behaviors, brand expectations, and platform preferences of today's most influential consumer generation.
Marketing
That controversial Swatch ad was no mistake
The brand has apologized, but experts and academics tell Retail Brew that the campaign was meant to ignite controversy.
Marketing
Bath & Body Works to sell on college campuses in Gen Z push
The retailer’s success with younger consumers comes as another teen mall staple, Claire’s, files for bankruptcy.
Marketing
CAGNY: CPGs bank on new consumer groups, innovation for future growth
Giants from Hershey to Coty shared their strategies for 2025 and beyond at the annual conference.
Marketing
Mixed results for mass skin care as drugstores shut their doors
CPGs are turning to new retailer strategies, innovation, and attracting Gen Z will help boost sales.
Marketing
When Coke and Oreo referred to themselves as ‘besties,’ was it ‘cool’ or ‘cringe’?
Gen Z agency Dcdx is dubious about brands attaching themselves to social-media users’ lingo and hashtags.
Marketing
Pure Leaf debuts zero-sugar innovation as new iced tea brands work to grow the category
The brand’s new product comes as a wave of brands work to give the classic category a refresh.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
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