Loyalty Programs

These are the keys to establishing brand loyalty today

As higher prices and new ways to shop emerge, brands must view loyalty as more than just repeat purchases.

Best Buy adds rewards to its loyalty programs to lure shoppers

Plus and Total members can earn 1% back on certain items and 6% back in rewards when they use the Best Buy credit card, the company said.

Loyalty and incentives marketing step into the driver’s seat

Put the pedal to the metal and stand out from the competition by boosting value for long-term customers

How this restaurant chain boosts its weekday business with its loyalty program

Snooze, a popular weekend brunch destination, awards bonus loyalty points to draw diners during the week.

Hot Topic: Nearly 80% favor offering loyalty points for actions besides purchases

Plus, is TGI Fridays or Red Lobster more likely to emerge from bankruptcy?

Three steps to build an effective loyalty program

Seasonal beverages lead to record-breaking sales at Starbucks

Its loyalty program also hit record highs in the fourth quarter.