Loyalty Programs

Loyalty and incentives marketing step into the driver’s seat

Put the pedal to the metal and stand out from the competition by boosting value for long-term customers

How this restaurant chain boosts its weekday business with its loyalty program

Snooze, a popular weekend brunch destination, awards bonus loyalty points to draw diners during the week.

Hot Topic: Nearly 80% favor offering loyalty points for actions besides purchases

Plus, is TGI Fridays or Red Lobster more likely to emerge from bankruptcy?

Three steps to build an effective loyalty program

Seasonal beverages lead to record-breaking sales at Starbucks

Its loyalty program also hit record highs in the fourth quarter.

Five things you should know about retail cannabis loyalty programs

Restricted or prohibited from other forms of marketing, dispensaries lean in on loyalty

What makes a compelling loyalty program, according to The Yes’s Julie Bornstein

Bornstein has a handy blueprint after helping build Sephora’s Beauty Insider program.