Marketing
Walmart, McDonald’s push back against dynamic pricing fears
Two major US companies are playing defense in a deepening public debate over pricing and technology.
Pricing Strategies
Navigate the complexities of the modern market through our analysis of pricing strategies, providing the context you need to make informed business decisions.
Marketing
Walmart doubles down on everyday low prices as FTC closes comments on personalized pricing policy
Despite fears of inflation and price gouging, Walmart is signaling that prices are moving in one direction: down.
Marketing
This Week in Retail: Fall sales events and holiday product launches
Plus, two beverage giants report earnings.
Marketing
While luxury struggles, Ralph Lauren is selling more at higher prices
Analysts believe the retailer’s mix of aspirational price points, brand heritage, and lifestyle marketing is helping it outperform while bringing new customers in.
Marketing
More retailers and brands are evaluating the benefits of price cuts
Kroger and E.l.f. Cosmetics are among many reconsidering their pricing strategies to attract and secure consumers.
Marketing
Patchwork surveillance pricing laws could pose a challenge for retailers
Maryland was the first state to ban the practice, but proposed legislation is pending across several other states.
Marketing
CPGs really want consumers to buy more
From price cuts to new innovation, CPGs are fighting back against declining volumes to welcome alienated consumers back into the fold.
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