Marketing
More retailers and brands are evaluating the benefits of price cuts
Kroger and E.l.f. Cosmetics are among many reconsidering their pricing strategies to attract and secure consumers.
Pricing Strategies
Navigate the complexities of the modern market through our analysis of pricing strategies, providing the context you need to make informed business decisions.
Marketing
Patchwork surveillance pricing laws could pose a challenge for retailers
Maryland was the first state to ban the practice, but proposed legislation is pending across several other states.
Marketing
CPGs really want consumers to buy more
From price cuts to new innovation, CPGs are fighting back against declining volumes to welcome alienated consumers back into the fold.
Marketing
Target maintains 2024 prices on ‘must-have’ back-to-school items
The big box retailer is freezing prices at 2024 levels for 20 back-to-school items, ranging from backpacks to notebooks.
Marketing
Alternatives to price increases are top priority as tariffs hit retailers
While tariffs are on the tip of every retail executive’s tongue, their impact will vary widely based on business model.
Marketing
Target plans to cut prices on another 2,000 items this holiday season
The retailer’s latest round of cuts will put it on track to reduce prices on a total of 10,000 items for the year.
Marketing
Walmart, JCPenney, and Aldi promise ‘inflation-busting’ holiday deals
Major retailers across categories say they are keeping Thanksgiving and holiday prices at stable or pre-inflation levels.
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