Marketing
While luxury struggles, Ralph Lauren is selling more at higher prices
Analysts believe the retailer’s mix of aspirational price points, brand heritage, and lifestyle marketing is helping it outperform while bringing new customers in.
Pricing Strategies
Navigate the complexities of the modern market through our analysis of pricing strategies, providing the context you need to make informed business decisions.
Marketing
More retailers and brands are evaluating the benefits of price cuts
Kroger and E.l.f. Cosmetics are among many reconsidering their pricing strategies to attract and secure consumers.
Marketing
Patchwork surveillance pricing laws could pose a challenge for retailers
Maryland was the first state to ban the practice, but proposed legislation is pending across several other states.
Marketing
CPGs really want consumers to buy more
From price cuts to new innovation, CPGs are fighting back against declining volumes to welcome alienated consumers back into the fold.
Marketing
Target maintains 2024 prices on ‘must-have’ back-to-school items
The big box retailer is freezing prices at 2024 levels for 20 back-to-school items, ranging from backpacks to notebooks.
Marketing
Alternatives to price increases are top priority as tariffs hit retailers
While tariffs are on the tip of every retail executive’s tongue, their impact will vary widely based on business model.
Marketing
Target plans to cut prices on another 2,000 items this holiday season
The retailer’s latest round of cuts will put it on track to reduce prices on a total of 10,000 items for the year.
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
By subscribing, you accept our Terms & Privacy Policy.
