Marketing
CPGs really want consumers to buy more
From price cuts to new innovation, CPGs are fighting back against declining volumes to welcome alienated consumers back into the fold.
Pricing Strategies
Retail pricing tactics that balance margin and market position. Coverage of dynamic pricing, promotional strategy, competitive benchmarking, and value communication to shoppers.
Marketing
Target maintains 2024 prices on ‘must-have’ back-to-school items
The big box retailer is freezing prices at 2024 levels for 20 back-to-school items, ranging from backpacks to notebooks.
Marketing
Alternatives to price increases are top priority as tariffs hit retailers
While tariffs are on the tip of every retail executive’s tongue, their impact will vary widely based on business model.
Marketing
Target plans to cut prices on another 2,000 items this holiday season
The retailer’s latest round of cuts will put it on track to reduce prices on a total of 10,000 items for the year.
Marketing
Walmart, JCPenney, and Aldi promise ‘inflation-busting’ holiday deals
Major retailers across categories say they are keeping Thanksgiving and holiday prices at stable or pre-inflation levels.
Marketing
Burberry CEO vows not to take the brand ‘down market,’ UK retailers warned about greenwashing
This week in fashion news.
Marketing
Target slashes prices on 5,000 items across its assortment
The retail giant just lowered the price on 1,500 items and plans to cut thousands more this summer.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
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