Marketing
Why is Pinterest losing advertiser interest?
Recently, Pinterest announced layoffs and now is blaming tariffs for a weak performance.
Retail Advertising
Retail advertising trends across paid media, digital, and traditional channels. Coverage of creative strategy, media buying, and campaign performance for retail marketers.
Marketing
CPG ads are taking over the Super Bowl this year
Mainstays like PepsiCo and Hellmann’s will air ads during the Big Game, alongside newcomers like Kinder Bueno, Liquid I.V., Svedka, and Manscaped.
Marketing
Hot Topic: American Eagle’s Sydney Sweeney ads will boost sales, say 3 out of 4
Plus: Will Amazon’s free same-day grocery delivery entice you?
Marketing
Meta leans on AI-driven ad tools to bring in the ad dollars this holiday season
The magic number is 20 diverse ad creatives to get the most out of Meta’s ad manager.
Marketing
Walmart’s ads deemed more effective than competitors’
The chain’s linear and streaming TV spots were 144% more likely to engage: EDO data .
Marketing
A four-decade compendium of retail brands’ April Fools’ pranks
Left-handed Whoppers. Clip-on man buns. Velveeta night cream. This is the day brands go counterfactual.
Marketing
Retailers like Lowe’s and Unilever sink profits into ad spend in ‘battle for volume’
As price increases slow, retailers and product makers are turning to marketing to increase sales.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
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