Retail Brand Equity

Uncover expert perspectives and breaking news regarding retail brand equity. We highlight the key players and strategic breakthroughs moving the retail needle.

Haribo candy retail store in the US
Marketing

How German candy giant Haribo tripled its US sales in a decade

The gummy bear has “embedded” itself with American consumers through efforts like new retail stores and seasonal product launches.

Erin Cabrey
It's a 10 Haircare leave-in conditioner lineup with rebranded packaging
Marketing

It’s a 10 Haircare founder and CEO on self-funding and starting over

Carolyn Aronson shares the importance of strategy shifts—including a new rebrand and partnership with Khloé Kardashian—in growing the 20-year-old brand.

Erin Cabrey

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of Retail Brew