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After the holidays, shoppers can wait in a two hour line to return their custom back-scratcher at the post office...or they can hit the easy button.
Staples will process online returns from other brands at 1,000+ stores in a partnership with reverse logistics firm Optoro.
- The program begins in January. The full list of participating retailers is TBA.
- Shoppers will scan a provided QR code to return their castoffs; Staples will handle packaging the item to ship back.
Returns have returns
For retailers: When shoppers walk into Staples for a return, they could walk out with a new pack of pens. It’s worked for Kohl’s: After starting to process Amazon returns in-store last year, Kohl’s execs said new customers followed.
For shoppers: Convenient returns = repeat purchases, even if the first jeans were too tight. 84% of shoppers said a positive return experience makes them want to shop with a brand again, in a May study by returns firm Doddle.