Marketing
How retailers can leverage their private label marketing advantage over national brands
As sales grow, there are several effective strategies that’ll drive consumers to switch up their grocery haul.
Private Label Marketing
How retailers are positioning and promoting their own brands. News and strategy on private label growth, packaging, shelf placement, and consumer perception.
Marketing
Hot Topic: Costco should keep making alleged Lululemon dupes, say 81.9%
Plus, will cane-sugar Coke boost sales for the company?
Marketing
Hot Topic: Do store brands look too much like advertised brands?
Take our reader's poll.
Marketing
Private label portfolios expand in response to inflation: survey
A new report from Relex found that retailers are expanding their private label portfolios and shifting away from national brands.
Marketing
JCPenney brand CEO on focusing on petite sizes and the value-conscious customer
In an exclusive chat with Retail Brew, Michelle Wlazlo talks about the retailer’s key strategies.
Marketing
Albertsons debuts new private label Overjoyed as Oregon merger trial continues
The new owned brand spans bakery items, snack mixes, and gifts.
Marketing
CVS debuts new Well Market private-label consumables line
The retailer aims to eliminate consumer confusion and boost loyalty with the new brand, its VP of store brands said.
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