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Most think new cane-sugar version won’t boost Coke’s sales

Plus: Will the Sydney Sweeney campaign help American Eagle’s bottom line?

Coca-Cola bottles

Justin Sullivan/Getty Images

less than 3 min read

American Eagle’s campaign featuring Sydney Sweeney has faced backlash for what some critics have said are eugenics undertones and being hypersexualized, but defenders of the campaign have been vocal on social media, including the current US president and vice president.

You tell us: Will the new American Eagle campaign featuring Sydney Sweeney help or hurt American Eagle’s revenues in the coming months? Cast your vote here.

Circling back: Last time, we asked if the new cane-sugar version of Coke the company will introduce soon will increase the company’s cola sales overall, or will it be a wash because fans who drink the corn-syrup version will just switch? The majority of you (58.6%) thought it would be a wash, and that Coca-Cola will sell the same amount of cola, while 41.4% predicted the introduction of the cane-sugar version will increase unit sales overall.—AAN

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.