These were our most-read stories about retail marketing in 2024:
- With Kamala Harris dominating headlines, her favorite sneakers are having a moment
- How Crocs and Claire’s became ‘cool’ again
- Inside the creative process and strategy behind the Pepsi Smart Can
- A four-decade compendium of retail brands’ April Fools’ pranks
- How Mars is modernizing its marketing strategy
- Mass beauty brands are going premium as the gap between channels narrows
- New immersive shopping experience lets you shop at a secret NYC mansion inspired by Bruce Wayne
- It’s Summerween, and retailers are jumping on the bandwagon
- At NRF, execs from H&M, McDonald’s, and Spotify decode what digital strategies work best for Gen Z
- Lowe’s new CMO on shifting customer loyalties and big challenges
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.