Our 10 most-read stories about retail marketing in 2024
The year in review.
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• less than 3 min read
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These were our most-read stories about retail marketing in 2024:
- With Kamala Harris dominating headlines, her favorite sneakers are having a moment
- How Crocs and Claire’s became ‘cool’ again
- Inside the creative process and strategy behind the Pepsi Smart Can
- A four-decade compendium of retail brands’ April Fools’ pranks
- How Mars is modernizing its marketing strategy
- Mass beauty brands are going premium as the gap between channels narrows
- New immersive shopping experience lets you shop at a secret NYC mansion inspired by Bruce Wayne
- It’s Summerween, and retailers are jumping on the bandwagon
- At NRF, execs from H&M, McDonald’s, and Spotify decode what digital strategies work best for Gen Z
- Lowe’s new CMO on shifting customer loyalties and big challenges
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